{"id":244489,"date":"2022-02-21T15:32:17","date_gmt":"2022-02-21T14:32:17","guid":{"rendered":"https:\/\/www.lege.com.pl\/psychologie-baleni-stoji-za-to-vedet\/"},"modified":"2022-02-21T15:32:18","modified_gmt":"2022-02-21T14:32:18","slug":"psychologie-baleni-stoji-za-to-vedet","status":"publish","type":"post","link":"https:\/\/www.lege.com.pl\/cs\/psychologie-baleni-stoji-za-to-vedet\/","title":{"rendered":"Psychologie balen\u00ed. Stoj\u00ed za to v\u011bd\u011bt!"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;3.22&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.6.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.6.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][lwp_divi_breadcrumbs _builder_version=&#8220;4.14.7&#8243; _module_preset=&#8220;default&#8220; module_font=&#8220;|700|||||||&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; home_text=&#8220;Lege&#8220; font_icon=&#8220;&#x45;||divi||400&#8243; sticky_enabled=&#8220;0&#8243;][\/lwp_divi_breadcrumbs][et_pb_text _builder_version=&#8220;4.6.1&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Poppins|700|||||||&#8220; text_text_color=&#8220;#0c71c3&#8243; text_font_size=&#8220;21px&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><span data-contrast=\"auto\">Seznam<\/span> <span data-contrast=\"auto\">chov\u00e1n\u00ed<\/span><span data-contrast=\"auto\"> spot\u0159ebitel\u016f a faktor\u016f ovliv\u0148uj\u00edc\u00edch n\u00e1kupn\u00ed procesy je nekone\u010dn\u00e9. V tomto procesu hraje kl\u00ed\u010dovou roli nejen samotn\u00fd produkt, ale tak\u00e9 faktory, kter\u00e9 nelze ovlivnit, jako je po\u010das\u00ed nebo dopravn\u00ed z\u00e1cpy, ovliv\u0148uj\u00ed m\u00edru stresu nebo pohodu.<\/span><span data-ccp-props=\"{\"134233279\":true,\"201341983\":0,\"335559685\":720,\"335559739\":160,\"335559740\":259}\"> Zasl\u00e1n\u00ed produktu v kvalitn\u00edm obalu je velmi dobr\u00fd zp\u016fsob, jak si z\u00edskat srdce z\u00e1kazn\u00edka d\u0159\u00edve, ne\u017e zakoupen\u00fd produkt uvid\u00ed.<\/span><span data-contrast=\"auto\"> <\/span><span data-ccp-props=\"{\"134233279\":true,\"201341983\":0,\"335559685\":720,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.6.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><span data-contrast=\"auto\">N\u00e1kup je \u010dasto impuls a samotn\u00e9 rozhodnut\u00ed padne b\u011bhem p\u00e1r sekund. B\u011bhem t\u00e9to doby z\u00e1kazn\u00edk hodnot\u00ed produkt a t\u00edm i obal, co\u017e vede k rozhodnut\u00ed o koupi.<\/span><span data-contrast=\"auto\"> Designy obal\u016f lze nazvat psychologick\u00fdmi stimulanty, design krabi\u010dky m\u00e1 ovlivnit, jak na n\u011b spot\u0159ebitel reaguje. Existuje n\u011bkolik faktor\u016f, kter\u00e9 stimuluj\u00ed n\u00e1kupn\u00ed procesy, v\u010detn\u011b barva, tvar nebo struktura jsou to, o \u010dem v\u00e1m pov\u00edme v tomto \u010dl\u00e1nku. <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.6.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/www.lege.com.pl\/wp-content\/uploads\/2021\/11\/druk.png&#8220; alt=&#8220;kartony na lahve&#8220; title_text=&#8220;tisk&#8220; _builder_version=&#8220;4.14.2&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.6.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.6.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/www.lege.com.pl\/wp-content\/uploads\/2020\/09\/projektowanie_opakowan.jpg&#8220; title_text=&#8220;obalov\u00fd_design&#8220; _builder_version=&#8220;4.6.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.6.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.14.7&#8243; _module_preset=&#8220;default&#8220; header_font=&#8220;Poppins||||||||&#8220; header_text_color=&#8220;#0c71c3&#8243; header_font_size=&#8220;22px&#8220; header_2_font=&#8220;|600|||||||&#8220; header_2_text_color=&#8220;#0C71C3&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Barva obalu<\/h2>\n<p><span data-contrast=\"auto\">Od starov\u011bku hr\u00e1ly barvy d\u016fle\u017eitou roli v kultur\u00e1ch po cel\u00e9m sv\u011bt\u011b. Spr\u00e1vn\u011b zvolen\u00e9 barvy poskytuj\u00ed dal\u0161\u00ed impuls, posiluj\u00edc\u00ed rozhodovac\u00ed proces ohledn\u011b v\u00fdb\u011bru dan\u00e9ho produktu. <\/span><span data-ccp-props=\"{\"134233279\":true,\"201341983\":0,\"335559685\":720,\"335559739\":160,\"335559740\":259}\"> <\/span><span data-ccp-props=\"{\"134233279\":true,\"201341983\":0,\"335559685\":720,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">B\u00edl\u00e1 a modr\u00e1 jsou \u010dasto spojov\u00e1ny s \u010distotou, proto jsou \u0161iroce pou\u017e\u00edv\u00e1ny ve v\u00fdrobc\u00edch, jako jsou zubn\u00ed pasty a \u010distic\u00ed prost\u0159edky. V segmentu<\/span> <span data-contrast=\"auto\">\u010distic\u00ed<\/span> <span data-contrast=\"auto\">prost\u0159edky<\/span> <span data-contrast=\"auto\">_<\/span> <span data-contrast=\"auto\">Objevuje se dal\u0161\u00ed aspekt p\u0159i\u0159azov\u00e1n\u00ed barev, jako je barva ozna\u010duj\u00edc\u00ed v\u016fni dan\u00e9ho p\u0159\u00edpravku. P\u0159\u00edklady jsou n\u00e1m dob\u0159e zn\u00e1m\u00e9 \u017elut\u00e1 &#8211; citronov\u00e1, modr\u00e1 &#8211; mo\u0159sk\u00fd v\u00e1nek, zelen\u00e1 &#8211; m\u00e1ta atd. Existuje velk\u00e9 mno\u017estv\u00ed barevn\u00fdch segment\u016f, po\u010d\u00ednaje obecn\u00fdmi asociacemi ur\u010dit\u00e9ho typu <\/span><span data-contrast=\"auto\">zelen\u00e1 je barvou zdrav\u00ed a p\u0159ech\u00e1z\u00edme k asociac\u00edm, kter\u00e9 souvisej\u00ed s na\u0161imi pocity, jako je teplo, energie atd. Mus\u00edte si pamatovat, \u017ee ka\u017ed\u00e1 barva m\u016f\u017ee m\u00edt mnoho v\u00fdznam\u016f jako \u010dern\u00e1, kter\u00e1 je obvykle spojov\u00e1na se smrt\u00ed a n\u011b\u010d\u00edm \u0161patn\u00fdm. P\u0159i spr\u00e1vn\u00e9m pou\u017e\u00edv\u00e1n\u00ed v\u0161ak m\u016f\u017ee b\u00fdt i znakem elegance nebo zna\u010dky <\/span><span data-contrast=\"auto\">pr\u00e9miov\u00fd<\/span> <span data-contrast=\"auto\">.<\/span> <span data-contrast=\"auto\"> <\/span><span data-ccp-props=\"{\"134233279\":true,\"201341983\":0,\"335559685\":720,\"335559739\":160,\"335559740\":259}\"> <\/span><span data-ccp-props=\"{\"134233279\":true,\"201341983\":0,\"335559685\":720,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Se\u010dteno a podtr\u017eeno, barva je velmi siln\u00fd a hlavn\u011b \u00fa\u010dinn\u00fd marketingov\u00fd n\u00e1stroj, na kter\u00fd by se p\u0159i tvorb\u011b designu a jeho balen\u00ed nem\u011blo zapom\u00ednat. Ovliv\u0148uje n\u00e1kupn\u00ed rozhodov\u00e1n\u00ed a asociace z\u00e1kazn\u00edk\u016f, kter\u00e1, jak jsme ji\u017e zm\u00ednili, prob\u00edhaj\u00ed ve zlomku sekundy.<\/span><span data-ccp-props=\"{\"134233279\":true,\"201341983\":0,\"335559685\":720,\"335559739\":160,\"335559740\":259}\"> <\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.6.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.6.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.14.7&#8243; _module_preset=&#8220;default&#8220; header_font=&#8220;Poppins||||||||&#8220; header_text_color=&#8220;#0c71c3&#8243; header_font_size=&#8220;22px&#8220; header_2_font=&#8220;|600|||||||&#8220; header_2_text_color=&#8220;#0C71C3&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Textura<\/h2>\n<p>P\u0159i n\u00e1kupu se ne\u0159\u00edd\u00edme jen zrakem, ale d\u016fle\u017eitou roli hraje i hmat.<span data-contrast=\"auto\"> Pr\u00e1v\u011b d\u00edky n\u011bmu vznik\u00e1 mnoho rozhodnut\u00ed v na\u0161ich hlav\u00e1ch, utv\u00e1\u0159\u00ed se pov\u011bdom\u00ed o kvalit\u011b zna\u010dky a jej\u00ed identifikace. <\/span><span data-ccp-props=\"{\"134233279\":true,\"201341983\":0,\"335559685\":720,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">P\u0159\u00edpad je vcelku jednoduch\u00fd a d\u00e1 se p\u0159irovnat k od\u011bvn\u00edmu pr\u016fmyslu. Jedna z prvn\u00edch v\u011bc\u00ed, kterou p\u0159i n\u00e1kupu d\u011bl\u00e1me, je samoz\u0159ejm\u011b osah\u00e1v\u00e1n\u00ed materi\u00e1lu. D\u00edky tomuto dotyku jsme schopni posoudit jeho kvalitu a zda bude vyhovovat na\u0161im pot\u0159eb\u00e1m. Teprve dal\u0161\u00edm krokem je kontrola ceny nebo materi\u00e1l\u016f, ze kter\u00fdch je od\u011bv u\u0161it. Dotek se odr\u00e1\u017e\u00ed v obalu, proto\u017ee<\/span><span data-contrast=\"auto\">\u017ee<\/span> <span data-contrast=\"auto\">prvn\u00edm kontaktem s dan\u00fdm v\u00fdrobkem b\u00fdv\u00e1 obal.<\/span> <span data-contrast=\"auto\">Jednoduch\u00fdm p\u0159\u00edkladem m\u016f\u017ee b\u00fdt rozd\u011blen\u00ed obal\u016f pro \u017eeny a mu\u017ee. V p\u0159\u00edpad\u011b \u017een m\u016f\u017eeme o\u010dek\u00e1vat hladk\u00e9 a\u017e na dotek jemn\u00e9 textury. V p\u0159\u00edpad\u011b mu\u017e\u016f se \u010dast\u011bji pou\u017e\u00edvaj\u00ed &#8222;siln\u011bj\u0161\u00ed&#8220; textury. <\/span><span data-ccp-props=\"{\"134233279\":true,\"201341983\":0,\"335559685\":720,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-ccp-props=\"{\"134233279\":true,\"201341983\":0,\"335559685\":720,\"335559739\":160,\"335559740\":259}\"> <\/span><span data-contrast=\"auto\">Aplikace ? Dr\u017een\u00ed prof\u00edka<\/span><span data-contrast=\"auto\">produkt, p\u0159esn\u011bji obal s produktem v na\u0161ich rukou, pamatujte, \u017ee se psychicky c\u00edt\u00edme \u010d\u00e1ste\u010dn\u011b jako jeho majitel. A tento aspekt m\u016f\u017ee b\u00fdt siln\u00fdm podn\u011btem k n\u00e1kupu. <\/span><span data-ccp-props=\"{\"134233279\":true,\"201341983\":0,\"335559685\":720,\"335559739\":160,\"335559740\":259}\"> <\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.6.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/www.lege.com.pl\/wp-content\/uploads\/2020\/09\/karton_fasonowy.jpg&#8220; alt=&#8220;vysek\u00e1van\u00fd karton&#8220; title_text=&#8220;vysek\u00e1van\u00fd karton&#8220; _builder_version=&#8220;4.6.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.6.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.6.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/www.lege.com.pl\/wp-content\/uploads\/2020\/09\/opakowanie_fasonow_walizka.jpg&#8220; title_text=&#8220;design_package_case&#8220; _builder_version=&#8220;4.6.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.6.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.14.7&#8243; _module_preset=&#8220;default&#8220; header_font=&#8220;Poppins||||||||&#8220; header_text_color=&#8220;#0c71c3&#8243; header_font_size=&#8220;22px&#8220; header_2_font=&#8220;|600|||||||&#8220; header_2_text_color=&#8220;#0C71C3&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>obraz<\/h2>\n<p><span data-contrast=\"auto\">Design obalu je jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch prvk\u016f produktu. Unik\u00e1tn\u00ed a promy\u0161len\u00e1 krabi\u010dka navozuje n\u00e1ladu o\u010dek\u00e1v\u00e1n\u00ed a nut\u00ed z\u00e1kazn\u00edka z\u00edskat nejen informace o jej\u00edm obsahu, ale tak\u00e9 jak\u00e9si p\u0159ekvapen\u00ed, p\u0159\u00edslib ovliv\u0148uj\u00edc\u00ed stav a vn\u00edm\u00e1n\u00ed va\u0161eho produktu. Jedine\u010dn\u00e9 balen\u00ed zvy\u0161uje hodnotu samotn\u00e9ho produktu.. <\/span><span data-ccp-props=\"{\"134233279\":true,\"201341983\":0,\"335559685\":720,\"335559739\":160,\"335559740\":259}\"> <\/span><span style=\"font-size: 14px;\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Grafika m\u016f\u017ee vyvolat ur\u010dit\u00e9 pocity nebo chov\u00e1n\u00ed t\u00e9m\u011b\u0159 okam\u017eit\u011b. I kdy\u017e nejsou p\u0159\u00edmo spojeny se zna\u010dkou nebo produktem. <\/span><span data-contrast=\"auto\">Z\u00e1le\u017eitost je podobn\u00e1 jako u barev, ale v tomto p\u0159\u00edpad\u011b m\u016f\u017eeme pou\u017e\u00edt asociace, kter\u00e9 jsou je\u0161t\u011b p\u0159\u00edm\u011bj\u0161\u00ed. \u010cokol\u00e1dov\u00e9 vlo\u010dky obsahuj\u00edc\u00ed cere\u00e1lie v grafice na obalu n\u00e1m prozrad\u00ed, \u017ee je v\u00fdrobek zdrav\u00fd. Pokud chceme, aby n\u00e1\u0161 produkt byl m\u011bkk\u00fd boom! Mal\u00fd chlupat\u00fd pes na obalu, ku\u0159\u00e1tko tak\u00e9 ud\u011bl\u00e1. Svisl\u00e9 pruhy za produktem mu dodaj\u00ed luxusn\u00ed podt\u00f3n v kombinaci s u\u0161lechtilou barvou, jako je zlat\u00e1 nebo m\u011bd\u011bn\u00e1, to ud\u011bl\u00e1 s dvojn\u00e1sobnou silou. <\/span><span data-ccp-props=\"{\"134233279\":true,\"201341983\":0,\"335559685\":720,\"335559739\":160,\"335559740\":259}\"> <\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.4.6&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.4.6&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.14.7&#8243; header_font=&#8220;Poppins||||||||&#8220; header_text_color=&#8220;#0c71c3&#8243; header_font_size=&#8220;22px&#8220; header_2_font=&#8220;|600|||||||&#8220; header_2_text_color=&#8220;#0C71C3&#8243; global_colors_info=&#8220;{}&#8220;]<span data-ccp-props=\"{\"134233279\":true,\"201341983\":0,\"335559685\":720,\"335559739\":160,\"335559740\":259}\"> <\/span><span data-ccp-props=\"{\"134233279\":true,\"201341983\":0,\"335559685\":720,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<h2 style=\"text-align: center;\">Tvar a velikost<\/h2>\n<p><span data-contrast=\"auto\">Je tvar krabice standardn\u00ed nebo vz\u00e1cn\u00fd a neobvykl\u00fd? To p\u0159\u00edmo ovliv\u0148uje zp\u016fsob, jak\u00fdm je vn\u00edm\u00e1n. Ost\u0159ej\u0161\u00ed hrany a linie vytv\u00e1\u0159ej\u00ed \u201etvrd\u0161\u00ed\u201c a mu\u017en\u011bj\u0161\u00ed obraz, zat\u00edmco m\u011bk\u010d\u00ed, plynul\u00e9 linie jsou vn\u00edm\u00e1ny jako \u017een\u0161t\u011bj\u0161\u00ed. Tvar obalu m\u016f\u017ee b\u00fdt prim\u00e1rn\u00edm jedine\u010dn\u00fdm identifik\u00e1torem produktu. <\/span><span data-contrast=\"auto\">Tvar obalu p\u016fsob\u00ed na podv\u011bdom\u00ed. Zna\u010dky mohou vyu\u017e\u00edt tvar sv\u00e9ho obalu nejen k pos\u00edlen\u00ed sv\u00e9 identity, ale tak\u00e9 k tomu, aby dodaly sv\u00fdm v\u00fdrobk\u016fm charakter.<\/span><span data-ccp-props=\"{\"134233279\":true,\"201341983\":0,\"335559685\":720,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-ccp-props=\"{\"134233279\":true,\"201341983\":0,\"335559685\":720,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Velikosti balen\u00ed evokuj\u00ed dv\u011b kontrastn\u00ed v\u00fdchoz\u00ed asociace. Na jednu stranu se d\u00edky velk\u00e9mu balen\u00ed n\u00e1kup jev\u00ed jako dobr\u00e1 investice, proto je vhodn\u00e9 produkty jako ob\u010derstven\u00ed, nealko a toaletn\u00ed pap\u00edr balit ve v\u011bt\u0161\u00edm mno\u017estv\u00ed. Na druhou stranu mal\u00e9 velikosti balen\u00ed \u010dasto znamenaj\u00ed vysokou kvalitu. <\/span><\/p>\n<p><!-- \/divi:paragraph -->[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Mozart &#8211; Home&#8220; module_class=&#8220;mozart_footer&#8220; _builder_version=&#8220;4.4.3&#8243; background_enable_color=&#8220;off&#8220; use_background_color_gradient=&#8220;on&#8220; background_color_gradient_end=&#8220;#083a8c&#8220; custom_padding=&#8220;0px||0px|&#8220; custom_css_main_element=&#8220; overflow: hidden;&#8220; global_module=&#8220;215190&#8243; saved_tabs=&#8220;all&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;1_4,1_4,1_4,1_4&#8243; use_custom_gutter=&#8220;on&#8220; custom_padding_last_edited=&#8220;on|desktop&#8220; admin_label=&#8220;Mozart &#8211; Domov&#8220; _builder_version=&#8220;3.25&#8243; max_width=&#8220;1175px&#8220; custom_padding=&#8220;3.1vw||1.3vw|&#8220; custom_padding_tablet=&#8220;40px||10px|&#8220; 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button_two_border_color__hover_enabled=&#8220;off&#8220; button_border_radius__hover_enabled=&#8220;off&#8220; button_one_border_radius__hover_enabled=&#8220;off&#8220; button_two_border_radius__hover_enabled=&#8220;off&#8220; button_letter_spacing__hover_enabled=&#8220;off&#8220; button_one_letter_spacing__hover_enabled=&#8220;off&#8220; button_two_letter_spacing__hover_enabled=&#8220;off&#8220; button_bg_color__hover_enabled=&#8220;off&#8220; button_one_bg_color__hover_enabled=&#8220;off&#8220; button_two_bg_color__hover_enabled=&#8220;off&#8220;]Koloni\u00e1l<br \/>\nE-commerce<br \/>\nD\u016fm a zahrada<br \/>\nLux<br \/>\nM\u00e9dia a elektronika<br \/>\nN\u00e1poje<br \/>\nProdej<br \/>\nZdrav\u00ed a kr\u00e1sa[\/et_pb_cta][\/et_pb_column][et_pb_column type=&#8220;1_4&#8243; _builder_version=&#8220;3.25&#8243; background_position=&#8220;top_left&#8220; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_cta title=&#8220;produkty&#8220; admin_label=&#8220;Company&#8220; module_class=&#8220;footer_menu&#8220; _builder_version=&#8220;4.6.0&#8243; header_font=&#8220;Poppins|500|||||||&#8220; header_text_align=&#8220;left&#8220; header_text_color=&#8220;#ffffff&#8220; header_font_size=&#8220;24&#8243; header_letter_spacing=&#8220;0.1px&#8220; header_line_height=&#8220;22px&#8220; body_font=&#8220;Lato||||||||&#8220; body_text_align=&#8220;left&#8220; body_text_color=&#8220;#ffffff&#8220; body_font_size=&#8220;16&#8243; use_background_color=&#8220;off&#8220; text_orientation=&#8220;left&#8220; custom_padding=&#8220;|||&#8220; custom_padding_last_edited=&#8220;off|desktop&#8220; header_font_size_tablet=&#8220;22&#8243; header_font_size_phone=&#8220;20&#8243; header_font_size_last_edited=&#8220;on|phone&#8220; custom_css_promo_description=&#8220; padding-bottom: 0 !important;&#8220; custom_css_promo_title=&#8220;padding-bottom: 25px;&#8220; global_colors_info=&#8220;{}&#8220; button_text_size__hover_enabled=&#8220;off&#8220; button_one_text_size__hover_enabled=&#8220;off&#8220; button_two_text_size__hover_enabled=&#8220;off&#8220; button_text_color__hover_enabled=&#8220;off&#8220; button_one_text_color__hover_enabled=&#8220;off&#8220; button_two_text_color__hover_enabled=&#8220;off&#8220; button_border_width__hover_enabled=&#8220;off&#8220; button_one_border_width__hover_enabled=&#8220;off&#8220; button_two_border_width__hover_enabled=&#8220;off&#8220; button_border_color__hover_enabled=&#8220;off&#8220; button_one_border_color__hover_enabled=&#8220;off&#8220; button_two_border_color__hover_enabled=&#8220;off&#8220; button_border_radius__hover_enabled=&#8220;off&#8220; button_one_border_radius__hover_enabled=&#8220;off&#8220; button_two_border_radius__hover_enabled=&#8220;off&#8220; button_letter_spacing__hover_enabled=&#8220;off&#8220; button_one_letter_spacing__hover_enabled=&#8220;off&#8220; button_two_letter_spacing__hover_enabled=&#8220;off&#8220; button_bg_color__hover_enabled=&#8220;off&#8220; button_one_bg_color__hover_enabled=&#8220;off&#8220; 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header_font_size_last_edited=&#8220;on|phone&#8220; header_letter_spacing_phone=&#8220;30&#8243; custom_css_promo_description=&#8220; padding-bottom: 0 !important;&#8220; custom_css_promo_title=&#8220;padding-bottom: 25px;&#8220; global_colors_info=&#8220;{}&#8220; button_text_size__hover_enabled=&#8220;off&#8220; button_one_text_size__hover_enabled=&#8220;off&#8220; button_two_text_size__hover_enabled=&#8220;off&#8220; button_text_color__hover_enabled=&#8220;off&#8220; button_one_text_color__hover_enabled=&#8220;off&#8220; button_two_text_color__hover_enabled=&#8220;off&#8220; button_border_width__hover_enabled=&#8220;off&#8220; button_one_border_width__hover_enabled=&#8220;off&#8220; button_two_border_width__hover_enabled=&#8220;off&#8220; button_border_color__hover_enabled=&#8220;off&#8220; button_one_border_color__hover_enabled=&#8220;off&#8220; button_two_border_color__hover_enabled=&#8220;off&#8220; button_border_radius__hover_enabled=&#8220;off&#8220; button_one_border_radius__hover_enabled=&#8220;off&#8220; button_two_border_radius__hover_enabled=&#8220;off&#8220; button_letter_spacing__hover_enabled=&#8220;off&#8220; button_one_letter_spacing__hover_enabled=&#8220;off&#8220; button_two_letter_spacing__hover_enabled=&#8220;off&#8220; button_bg_color__hover_enabled=&#8220;off&#8220; button_one_bg_color__hover_enabled=&#8220;off&#8220; button_two_bg_color__hover_enabled=&#8220;off&#8220;]<\/p>\n<p><span style=\"color: #ffffff;\"><a href=\"https:\/\/www.lege.com.pl\/cs\/?page_id=244412\" style=\"color: #ffffff;\">Nab\u00eddky<\/a><\/span><\/p>\n<p><span style=\"color: #ffffff;\"><a href=\"https:\/\/www.lege.com.pl\/cs\/?page_id=244443\" style=\"color: #ffffff;\">Kontakt<\/a><\/span><\/p>\n<p>[\/et_pb_cta][\/et_pb_column][et_pb_column type=&#8220;1_4&#8243; _builder_version=&#8220;3.25&#8243; background_position=&#8220;top_left&#8220; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; admin_label=&#8220;Mozart &#8211; Domov&#8220; _builder_version=&#8220;3.25&#8243; width=&#8220;100%&#8220; max_width=&#8220;100%&#8220; custom_padding=&#8220;0px||0px|&#8220; custom_css_main_element=&#8220;border-top: 1px solid rgba(20,20,20,0.2);||width: 90% !important;&#8220; use_custom_width=&#8220;on&#8220; width_unit=&#8220;off&#8220; custom_width_percent=&#8220;100%&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; background_position=&#8220;top_left&#8220; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_divider color=&#8220;#ffffff&#8220; admin_label=&#8220;Border Here&#8220; _builder_version=&#8220;4.4.3&#8243; height=&#8220;0px&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; admin_label=&#8220;Mozart &#8211; Domov&#8220; _builder_version=&#8220;3.25&#8243; max_width=&#8220;1175px&#8220; custom_padding=&#8220;0px||18px|||&#8220; use_custom_width=&#8220;on&#8220; custom_width_px=&#8220;1175px&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; background_position=&#8220;top_left&#8220; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text admin_label=&#8220;Copyright Website 2018 | Privacy Policy | Disclaimer | Site Map&#8220; _builder_version=&#8220;4.9.4&#8243; text_font=&#8220;Lato|500|||||||&#8220; text_text_color=&#8220;#ffffff&#8220; text_font_size=&#8220;16px&#8220; text_letter_spacing=&#8220;0.1px&#8220; text_line_height=&#8220;1.5em&#8220; header_text_color=&#8220;#ffffff&#8220; module_alignment=&#8220;center&#8220; custom_margin=&#8220;0px||||false|false&#8220; custom_padding=&#8220;12px||7px|4px|false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Copyright Lege 2022 | <a href=\"http:\/\/contentlabs.pl\/\">Designed by Contentlabs<\/a> | <a href=\"https:\/\/www.lege.com.pl\/cs\/?page_id=244439\">Rodo<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_module lwp_divi_breadcrumbs lwp_divi_breadcrumbs_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"lwp-breadcrumbs\"> <span class=\"before\"><\/span> <span vocab=\"https:\/\/schema.org\/\" typeof=\"BreadcrumbList\"><span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" href=\"https:\/\/www.lege.com.pl\/cs\/\" class=\"home\"><span property=\"name\">Lege<\/span><\/a><meta property=\"position\" content=\"1\"><\/span> <span class=\"separator et-pb-icon\">&#x45;<\/span> <\/span><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>Seznam chov\u00e1n\u00ed spot\u0159ebitel\u016f a faktor\u016f ovliv\u0148uj\u00edc\u00edch n\u00e1kupn\u00ed procesy je nekone\u010dn\u00e9. V tomto procesu hraje kl\u00ed\u010dovou roli nejen samotn\u00fd produkt, ale tak\u00e9 faktory, kter\u00e9 nelze ovlivnit, jako je po\u010das\u00ed nebo dopravn\u00ed z\u00e1cpy, ovliv\u0148uj\u00ed m\u00edru stresu nebo pohodu. Zasl\u00e1n\u00ed produktu v kvalitn\u00edm obalu je velmi dobr\u00fd zp\u016fsob, jak si [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":244287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[45],"tags":[],"class_list":["post-244489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zpravy"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.lege.com.pl\/cs\/wp-json\/wp\/v2\/posts\/244489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lege.com.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lege.com.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lege.com.pl\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lege.com.pl\/cs\/wp-json\/wp\/v2\/comments?post=244489"}],"version-history":[{"count":3,"href":"https:\/\/www.lege.com.pl\/cs\/wp-json\/wp\/v2\/posts\/244489\/revisions"}],"predecessor-version":[{"id":244494,"href":"https:\/\/www.lege.com.pl\/cs\/wp-json\/wp\/v2\/posts\/244489\/revisions\/244494"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lege.com.pl\/cs\/wp-json\/wp\/v2\/media\/244287"}],"wp:attachment":[{"href":"https:\/\/www.lege.com.pl\/cs\/wp-json\/wp\/v2\/media?parent=244489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lege.com.pl\/cs\/wp-json\/wp\/v2\/categories?post=244489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lege.com.pl\/cs\/wp-json\/wp\/v2\/tags?post=244489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}